Ensuring that the architecture of the website is user-friendly for search and easy to navigate are the main objectives of search engine optimization (SEO). To achieve these goals, there is a particular SEO strategy that any business website – regardless of its size and nature – should have, namely internal links.
The internal link, as the name suggests, is the practice of putting internal links that link a page to another relevant and relevant web page on the same website. Generally, this is often used in the main navigation of the website, where the user can view and access sections such as the Services page, the About Us page, the Contact Us page, etc.
1. Site Structure and Hierarchy
Much of the success of your website depends on the quality of its link structure. Before ranking a website on search engine results pages (SERP), Google first crawls the website by following internal links (and external links). By following internal links, Google can determine the relationship between the different pages and the content of the website. Overall, having a good site structure is the foundation of a good internal link strategy. It ensures that the link value of a top-level page can be efficiently transferred to other pages and that Google understands that the content of those pages is related to other similar topics.
2. Internal Page Value
For example, if you have a top-level page that you want to rank higher than the other pages on your website, it is always a good idea to link to those pages whenever appropriate and applicable. If all of these pages that point to that top-level page also have valuable internal and external pages that point to them, the higher the “link juice” they can pass to that top-level page, and increases thus its chances of classification in the SERPs.
3. Boilerplate Content and Unique Content
The content of the boiler, according to Cognitive SEO, refers to the content that can be repeated on several pages of the website. It is extremely important to put a large number of internal links related to the subject to your boilerplate content to establish its importance, and also to transmit the value of the link it has to these related pages.It is important to ensure that unique content provides a quality user experience. It is therefore preferable to only create links to pages that the user considers relevant, valuable and useful.
4. Context and User Experience
Through the years of modifying Google’s algorithm, many marketers around the world have concluded that fully understanding user intent is now the key to SEO success. Therefore, when linking to another internal page, it is wise to first analyze whether that link would provide information that corresponds to the intention of your readers when they decide to visit the landing page.
5. Limit of Internal Links
Like other SEO strategies, internal links are subject to abuse. Although there is no universal rule that dictates the number of internal links that a page should not have, it is preferable to keep it between 10 and 15 useful and useful links per 1000 words in order to avoid d ‘be penalized by Google. It is also important to consider how the link value of a page can be diluted as more internal pages link to it. For example, if you have a very popular blog post with a link value of 70 and there are 10 internal links on the page, each link will have a value of 7.