Another year has passed and the world of digital marketing has changed and grown as fast and diverse as ever.
As technologies become more sophisticated and the modern customer becomes more tech-savvy, we can expect the digital marketing space to continue to remain competitive this year. To help you stay one step ahead of the game, here’s a look at some of the trends that will shape the digital marketing landscape in 2019.
1. Voice Search
As voice recognition technology becomes more advanced, we can expect more and more people to use voice search on their smartphones in 2019. While it is unlikely to replace text search, voice search offers marketers the opportunity to further expand their existing market. With smart speakers becoming a household staple, optimizing voice search can help businesses reach a highly targeted audience that has a higher buying intention than ordinary smartphone users.
2. Video Marketing
Video marketing is one of the fastest-growing strategies these days, and it shows no signs of slowing down anytime soon. According to Cisco, 82% of Internet traffic will go through video by 2021, although you don’t have to wait that long to harness the full potential of this platform in growing your business. In fact, even small businesses with limited resources are also taking advantage of this strategy, with only 24% reporting that they rely on external agencies for the production of corporate videos.
3. Programmatic Advertising
Programmatic advertising has gained a lot of ground in the past year and will continue to gain popularity in 2019. In fact, a recent eMarketer report estimates that 83.6% of US digital display advertising dollars will be processed by a program by 2019. Although its feedback is important, programmatic advertising should be used with caution, especially since new, stricter data protection regulations such as the GDPR are now in place.
4. Artificial Intelligence In Audience Targeting
In order to effectively reach the right audience, detailed profiling of the client is guaranteed. To do this, more and more companies are harnessing the power of advanced AI-powered platforms in their customer profiling efforts. With AI, marketers can better understand who they are. target audience, to use the right strategies and execute the right actions that will ensure a higher engagement rate for their campaigns.
5. Personalization in Email Marketing
Email marketing has been an essential part of any digital marketing strategy for decades, but it has continued to improve and evolve as the nuances of customer preferences deepen. By combining the wealth of thriving data analytics information and advanced email marketing automation platforms, personalized email marketing campaigns will become the norm in 2019. Personalization in digital marketing is not new, but leveraging its potential in email marketing has been shown to yield significant results.