Ensuring that the architecture of the website is user-friendly for search and easy to navigate are the main objectives of search engine optimization (SEO). To achieve these goals, there is a particular SEO strategy that any business website – regardless of its size and nature – should have, namely internal links. The internal link, as […]
As search engines continue to become more sophisticated, the need for digital marketers to adapt their SEO strategies has also become imperative. Semantic SEO is no longer new to digital marketing, but it is a concept that still concerns many people, especially novice business owners. Continue reading in this infographic in detail about semantic SEO, […]
Year after year, the field of SEO becomes more sophisticated, pushing companies to use a combination of proven strategies and new techniques to position themselves in front of SERPs. Developments in the search optimization industry such as semantic search, artificial intelligence and visual search have dramatically changed the way people discover and access content online. […]
Another year has passed and the world of digital marketing has changed and grown as fast and diverse as ever. As technologies become more sophisticated and the modern customer becomes more tech-savvy, we can expect the digital marketing space to continue to remain competitive this year. To help you stay one step ahead of the […]
Digital marketing is an indispensable business strategy in the contemporary world, and there is no doubt about it. It has become so pervasive to the point that it has been integrated into the fabric of our daily lives. The ads we see on social media and search engines, the videos we consume on video sharing […]
Constantly evolving, rapidly advancing and rapidly growing – these words perhaps best describe the social media landscape that we all see today. Of all the digital channels, there are social media platforms that are arguably the most aggressive when it comes to introducing new features to help their users connect, communicate and share content with […]